Your Diagnonsense

Your Diagnonsense

How to Create Desire

Why desire changes in long-term relationships and what actually helps it come back.

Todd Baratz's avatar
Todd Baratz
Jun 19, 2026
∙ Paid

Few topics create more anxiety in relationships than changes in desire.

Someone notices they are thinking about sex less often. One partner starts initiating less. The frequency of sex changes. The intensity feels different. The excitement that once seemed effortless becomes harder to access.

And almost immediately people start drawing conclusions.

Maybe we’re no longer compatible. Maybe we’ve fallen out of love. Maybe the relationship is over. Maybe something is wrong with me. Maybe something is wrong with them.

What is fascinating is how quickly people move from noticing a change in desire to assuming catastrophe or worse rejection. We treat desire like a relationship pulse. If it slows down, we assume the entire relationship is bad.

The problem is that this understanding of desire is largely based on fantasy rather than reality. In long-term relationships, desire changes. Not sometimes. Not in dysfunctional relationships. Not only in unhappy couples. In virtually all long-term relationships.

The intensity you felt at the beginning of a relationship is not designed to last forever in exactly the same form. The chemistry that fuels early attraction serves a purpose. It helps people bond. It motivates connection. It creates excitement. It focuses attention.

But eventually life happens.

Work happens. Stress happens. Children happen. Mortgages happen. Health issues happen. Responsibilities happen.

The novelty that once came naturally gets replaced by familiarity. The mystery begins to fade. The relationship shifts from discovery to maintenance.

This is not evidence that love is gone. It is evidence that time has passed.

Unfortunately, many people have been taught that desire should remain automatic forever. We are sold a version of love where two people lock eyes across a room, feel an immediate spark, and then spend the next fifty years effortlessly wanting each other.

It is a wonderful story. It is also complete nonsense. Long-term desire is fundamentally different from early desire. Early desire often runs on novelty. Long-term desire requires intention.

That does not mean desire becomes forced. It means it requires attention. And attention is something many couples stop giving it.

When someone tells me they have lost desire, I am often less interested in the desire itself and more interested in everything happening around it. Because in many cases desire has not disappeared. It has simply gotten buried underneath everything else.

Think about how many people are trying to access desire while simultaneously carrying chronic stress, sleep deprivation, financial anxiety, work pressure, unresolved resentment, parenting responsibilities, body image concerns, and emotional disconnection.

Then they wonder why they are not spontaneously overwhelmed with erotic energy. Desire is resilient, but it is not magical.

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